Find out what it's worth. Then list it free.

Get a free appraisal

An estimate of what your business would sell for. No account, no fee, no salesperson.

It takes minutes and you keep the number whether or not you ever list. Most owners have never seen a defensible figure for the thing they have spent a decade building — start there, before any decision about selling.

Fill out the valuation form

The same questions every serious buyer is going to ask you — answered once, up front.

This is worth doing even if you never need a formal valuation. The form asks what buyers ask: the earnings, the leases, the staff, what happens to the business without you. Answer it once and those answers sit in your listing — so the buyers the business was never going to suit rule themselves out before they reach your inbox, instead of after the fourth phone call. Don't want to type it? Ask for AI assistance and an agent interviews you instead — you talk, it fills in the form. Read back what it wrote before you accept it: it is quick and it is usually right, but it can misread you, and these are your numbers.

Engage Broker or Self Manage Sale

Engage a broker to run the sale, or list it yourself. Same listing either way.

You are not asked to decide this on day one, and you are not locked in. Owners who start on their own hand the deal to a broker all the time — usually once an offer turns into a negotiation.