Review build. Not yet indexed or linked: every competitor claim here is awaiting owner approval, and cells marked ⚠ carry inferred or third-party evidence that is re-verified before public release.
Compare · United Kingdom

Compare business sale platforms in the United Kingdom

The 7 platforms a UK seller can actually use, side by side — starting with what each one charges. BizFlip runs the whole sale in one place and you list free: the only things that will ever cost anything (AI credits, listing bumps, escrow) are optional extras, and none of them is charged today. Every competitor tick links the page that proves it, and where a rival is genuinely ahead the table says so.

See every platform, all markets →

Showing 7 platforms. Every competitor tick links the page that proves it; a cell we could not verify says “not assessed” rather than guessing. Numbered markers are footnotes, listed under the table.

Pricing
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
What the seller pays£249 – 449 one-off216[BFS1]£225 – 850 one-off217[DB1]£49/mo218[RB1]10% success fee219[F13][F14]Not published220[HS1]£299/mo + 2.5% at completion221[SL1]Free222[B12][B13]
What a buyer/searcher pays£14.99/mo optionalFreeFreeUS$49/mo optionalFreeFreeFree
Industries it will sellAllAllAllDigital1AllAllAll
Data room included free (not an add-on, not absent)✗[BFS4]··partial[F3][F5]2··✓[B5][B12]3
Free listing tier existspartial[BFS1]4✗[DB2]5partial[RB2]6✗[F14]·✓[SL2]7✓[B12]
Zero commission / success fee✓[BFS1]✓[DB3]8✓[RB3]9✗[F13]10✗[HS2]11✗[SL3]12✓[B12][B14]
Full deal tooling included at $0···✗[F14]··✓[B12]
NDA / confidentiality at no charge···✗[F3]13··✓[B3][B12]
All fees published (nothing quote-only)···partial[F13][F14]14··✓[B12]
Buyers pay nothing (no paid buyer tier)partial[BFS1]15·partial[RB4]16partial[F17][F18]17·✓[SL4⚠]18✓[B12]
Listing never expires / no relist fee✗[BFS1]✗[DB4]19✗[RB5]20✗[F14][F16]··✓[B12]
Features
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
Free instant online valuation, no account/email gatepartial[BFS3]21✓[DB5]22partial[RB6]23✓[F10]✓[HS3]24✓[SL5]25✓[B1][B19]
Integrated NDA e-sign workflow (sign online, auto-filed)✗[BFS4]26✗[DB6⚠]27✗[RB7⚠]28partial[F3][F4]29·✓[SL6]30✓[B3]
Tiered virtual data room (security-levelled document access)✗[BFS4]✗[DB7⚠]31✗[RB8⚠]32partial[F5][F21]partial[HS4]33✓[SL7]34✓[B5]
Per-viewer document watermarking·✗[DB27⚠]35✗[RB23⚠]36✗⚠✗[HS16⚠]37✓[SL26]38✓[B6]
LOI / Heads of Agreement builder + e-sign + countersign✗[BFS4]✗[DB8⚠]39✗[RB9⚠]40✓[F5]partial[HS5]41✗[SL8⚠]42✓[B4]
Buyer verification ladder (KYC → proof of funds)✗[BFS4]✗[DB9⚠]43✗[RB10]44partial[F6][F8]45partial[HS6]46partial[SL9]47✓[B7]
In-platform deal messaging (no email chains)partial[BFS2]48✗[DB10]49✓[RB11]50✓[F5]·✓[SL10]51✓[B20]
Escrow / payment rail at close✗[BFS4]52✗[DB11⚠]53✗[RB12]54✓[F11]·✗[SL11⚠]55building[B13]
AU state-compliant agency authority instruments (VIC/QLD/NSW) with signing rail···✗[F1]56··✓[B8]
Accounting-verified financials (QuickBooks + Xero live feed)✗[BFS4]✗[DB12⚠]57·✓[F7]·✗[SL12⚠]58✓[B9]
Live commerce/traffic integrations (Shopify, Stripe, GA…)·✗[DB43⚠]59✗[RB39⚠]60✓[F7]✗[HS32⚠]61✗[SL42⚠]62on our roadmap
Anonymous / confidential listing✓[BFS2]✓[DB13]63·partial[F3]✓[HS7]64✓[SL13]65✓[B3][B26]
Buyer saved searches + alert emails / watchlist✓[BFS2]✓[DB14]66✓[RB13]67✓[F17]·✓[SL14]68on our roadmap
Daily preference-matched buyer recommendation emails···partial[F30]··on our roadmap
Public broker/agency directory✓[BFS2]69✓[DB15]70✓[RB14]71✗[F1]·✗[SL15]72building[B11]
Broker bulk-listing feed (XML/CRM ingestion)·partial[DB49⚠]73✓[RB45]74✗⚠✗[HS38⚠]75✗[SL48]76on our roadmap
Public market-insight stats / quarterly reports·partial[DB48⚠]77✗[RB44⚠]78partial[F24]✓[HS37]79✓[SL47]80on our roadmap
Dedicated franchise channel·✓[DB44]81✓[RB40]82✗⚠✗[HS33]83✗[SL43⚠]84on our roadmap
Competing offers on one listing (partial auction)···✓[F2]85··partial[B20]86
Native mobile app·✗[DB46⚠]87✓[RB42]88✗⚠✗[HS35⚠]89✗[SL45⚠]90on our roadmap91
Off-site listing promotion (email blasts / social / display)·✓[DB47]92✗[RB43⚠]93✗⚠✓[HS36]94✗[SL46⚠]95on our roadmap
Seller listing-analytics dashboard·✓[DB16]96·✗⚠··building[B18]
Educational guides / resource hub·✓[DB50]97✓[RB46]98·✓[HS39]99✓[SL49]100✓101
Automation
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
Capture-once data model (one record → teaser/CIM/listing/docs, never re-asked)·✗[DB32⚠]102✗[RB28⚠]103✗⚠✗[HS21⚠]104✓[SL31⚠]105✓[B15]
One-click publish-to-market from the deal record·partial[DB33⚠]106✓[RB29⚠]107✗⚠✗[HS22]108partial[SL32⚠]109✓[B16]
Automatic NDA-sign → data-room access progression·✗[DB34⚠]110✗[RB30⚠]111partial[F6][F23]112✗[HS23⚠]113✓[SL33]114✓[B17]
Automated buyer screening / qualification·✗[DB35⚠]115✗[RB31⚠]116✓[F6][F21]✗[HS24]117✓[SL34]118✓[B7][B21]
Automated listing↔buyer matching·partial[DB36⚠]119✓[RB32]120✓[F30]✗[HS25⚠]121✓[SL35]122on our roadmap
Automated advertiser performance reporting·✓[DB37]123✗[RB33⚠]124✗⚠✗[HS26⚠]125✗[SL36⚠]126building[B18]
Who can actually use it
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
Sells ordinary bricks-and-mortar businesses (cafés, trades, clinics)✓[BFS1]··✗[F1]127··✓[B16]
A private owner can list without going through a broker···partial[F12]128··✓[B12]
No trading-history or size test before you may list···✗[F12]129··✓[B12]
Human review of the numbers at every deal size (no vetting cliff)···✗[F8]130··partial[B22]131
The buyer pays no platform or processing fee to transact···✗[F18]132··✓[B12]
What you paid is not forfeited if the business does not sell·✗[DB1]·✗[F16]133·✗[SL1]134✓[B12]135
Document automation, instrument by instrument
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
NDA — generated, e-signed, auto-filed···partial[F3][F4]136··✓[B3]
Heads of Agreement / LOI — built, signed, countersigned···✓[F5]137··✓[B4]
Agency / listing authority agreements — state-compliant, signed·✗[DB20⚠]138✗[RB16]139✗⚠✓[HS9⚠]140✗[SL19⚠]141✓[B8]142
Deposit receipts — rendered and auto-filed to the data room·✗[DB19⚠]143✗[RB15⚠]144✗⚠✗[HS8⚠]145✗[SL18⚠]146✓[B10]
CIM (information memorandum) — AI-generated from the deal record·✗[DB22⚠]147✗[RB18⚠]148✓[F21][F32⚠]149✓[HS11]150✓[SL21]151✓[B26]
Teaser — AI-generated from the deal record·✗[DB21⚠]152✗[RB17⚠]153·✓[HS10]154✓[SL20]155✓[B26]
Marketing copy / listing description — AI-drafted, human-approved·✗[DB18⚠]156✗[RB19⚠]157partial[F21]158✗[HS12⚠]159✓[SL17]160✓[B26]
Earnings-adjustments spreadsheet (EBITDA explained, real formulas)·✗[DB24⚠]161✗[RB20⚠]162partial[F9]163✗[HS13⚠]164✗[SL23⚠]165✓[B31]
Exit Readiness Report — AI strategic report, free·✗[DB25⚠]166✗[RB21⚠]167partial[F20]168✓[HS14]169partial[SL24]170✓[B27]
Scale & Multiply growth plan — AI strategic report, free·✗[DB26⚠]171✗[RB22⚠]172·✓[HS15]173✗[SL25⚠]174✓[B27]
Speed
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
Valuation result in minutes, no callback·✗[DB38]175✗[RB34]176✓[F26]✗[HS27]177✓[SL37]178✓[B19]
Fast listing go-live (self-serve, no opaque queue)·partial[DB39⚠]179✓[RB35]180partial[F25⚠]✗[HS28]181✓[SL38]182✓[B16]
Instant post-NDA data-room access on signature···partial[F6][F23]··✓[B17]
Accountless same-day counterparty signing·✗[DB40⚠]183✗[RB36⚠]184✗⚠✗[HS29⚠]185✓[SL39⚠]186✓[B4]
Whole deal executes in one place, enquiry → signed → receipted·✗[DB41]187✗[RB37]188✓[F5]✗[HS30]189✓[SL40⚠]190✓[B20]
All buyers see listings at the same time (no pay-for-early-access)·✗[DB42]191✗[RB38]192✗[F17]193✓[HS31⚠]194✓[SL41]195✓[B12]
Transparency
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
Valuation methodology fully disclosed, ungated, in crawlable HTML·✗[DB29]196✗[RB25]197partial[F34]partial[HS18]198✓[SL28]199✓[B1]
Data-provenance classes badged on listings ("AI · Statements" vs "Advertised")·✗[DB30⚠]200✗[RB26⚠]201partial[F7]✗[HS19⚠]202✗[SL29]203✓[B22]
Verified financials visible pre-NDA·✗[DB31]204✗[RB27⚠]205✓[F7][F8]✗[HS20⚠]206✗[SL30]207partial[B9][B22]
Signature audit certificates (IP / timestamp / audit-id)·✗[DB28⚠]208✗[RB24⚠]209partial[F5]✗[HS17⚠]210✓[SL27]211✓[B23]
Honest empty states — an estimate is never printed as a measurement···✗⚠··✓[B24]
Evidence-governed comparison content (dated, re-verified, concede-where-weaker)···partial[F33]··✓[B25]
AI assistance
BusinessesForSale.comDaltons BusinessRightBizFlippaDigital onlyHilton SmytheSell LtdBizFlip
AI buyer↔seller matching engine···✓[F30]··on our roadmap
AI voice qualification of buyer enquiries···✗[F22]212··on our roadmap
AI reads your financial statements into the valuation···partial[F7]213··✓[B32]
AI summarises and interprets the data-room documents···✗[F5]··on our roadmap
AI meeting notetaker → deal record extraction···✗⚠··✓[B28]
Any AI capability at all✗[BFS4]✗[DB17⚠]214·✓[F30]·✓[SL16]215✓[B26][B27]
Notes
  1. Digital assets only — websites, apps, ecommerce and SaaS. An ordinary trading business (a café, a workshop, a clinic) cannot be listed here at any price.
  2. A deal room exists, but NDA & Confidentiality is a US$199 add-on (free only on the top tiers).
  3. Five security levels with per-viewer watermarking, included at no charge.
  4. 20-day teaser hides buyer contact
  5. Cheapest tier is the Basic Package at £225 + VAT for 2 months; no free option to list a business for sale.
  6. T&Cs confirm a free advertising plan exists, but it 'provides limited access to the name and message of an enquiry and does not disclose full contact details of the enquirer' — full enquiry details need a paid package (from £49/mo business, £12/mo online business, £29/mo commercial property).
  7. Free 'Owners' tier: confidential marketplace listing, AI valuation, unlimited AI chat with Chris, secure messaging — 'no subscription required'.
  8. Page states 'No Commission'; FAQ confirms 'you take 100% of your sale' beyond the initial ad fee.
  9. Page headline 'Sell a Business with 0% Commission'; repeated as 'No commission & no hidden fees' on the business, online-business and commercial-property listing pages.
  10. 5–10% success fee (USD tiers)
  11. Page describes their own CoGoGo arm (for turnover <£1m) as running on a 'flat fee commission' with 'no hidden costs' — i.e. a commission is charged on sale, not zero. Main Hilton Smythe brand's exact fee model is not published (quote-only).
  12. 2.5% completion fee on final consideration plus a one-off £5,000+VAT Deal Progression Fee charged at Heads of Terms.
  13. US$199 add-on (free on top tiers)
  14. USD tiers published; broker pricing partly quote-shaped
  15. Premium buyer tier
  16. Registering, browsing and enquiring is free ('continue with a free limited account'); a Premium Buyer upgrade at £23/month or £129/year (≈£10.75/mo) unlocks direct seller contact details and priority on enquiries.
  17. US$49/mo buyer premium tier
  18. Browsing, filtering, and saved-search alerts are free 'without an account'; no buyer-side fee found anywhere — all quoted fees (subscription, credits, completion fee) are seller-side.
  19. All four packages carry fixed durations: Basic 2 months, Gold 3 months, Premium 6 months, Retirement 8 months.
  20. 'Every advert expiring after two years since the day of its creation, thereafter, the advert will become deactivated... Advert will have a maximum duration of 24-months before being removed.'
  21. ValueRight needs a full P&L first
  22. Page headline 'Get a FREE instant Valuation!'; needs gross/net profit, net assets, tenure type; result described as 'an estimate', no AI mentioned.
  23. 'Get your free, confidential business valuation from industry experts who sell businesses like yours everyday' — free, but expert-led rather than described as an instant/automated tool.
  24. Site offers a free instant online valuation calculator (~30 seconds to 1 minute) alongside a free in-person expert valuation visit; both stated as free of charge.
  25. AI valuation included in the free tier, generated in under two minutes, no subscription required.
  26. their FAQ sends NDAs off-platform
  27. Confidential listings ask buyers to 'sign a Non-Disclosure Agreement' before details are released, but no platform e-signature/NDA tool was found in seller guide, FAQ, or advertise-with-us pages — appears handled manually by seller/agent after enquiry.
  28. No NDA/e-signature workflow found on the sell, commercial, online-business, support (FAQ index) or T&C pages; individual listings occasionally mention sellers requiring an NDA manually off-platform, but that's seller-authored ad copy, not a platform feature.
  29. paid add-on, seller-managed queue
  30. Buyers 'click-to-sign the Sell Ltd standard NDA in-browser'; custom NDA upload also supported.
  31. No data-room feature mentioned in seller guide, FAQ, or advertise-with-us pages after targeted site searches.
  32. No data-room/document-sharing feature mentioned across sell/commercial/online-business/support/T&C pages — the platform's own products list is search, adverts, enquiries and (buyer-side) email alerts only.
  33. Page states advisors 'oversee the entire due diligence process and data rooms' — data rooms are used as part of the advisor-managed sale process, not marketed as a distinct self-serve VDR product.
  34. Deal room included free with a listing: AES-256 at rest/TLS 1.3 in transit, 4-tier progressive document disclosure, per-buyer/per-document permissions, watermarked downloads, full audit log.
  35. No document data room exists at all, so no per-viewer watermarking; sellers just attach files to the public/semi-public advert.
  36. Support FAQ categories (Account, Brokers, Buyers, Everything) contain no data-room, document, or watermarking topics; the platform has no document-sharing feature to watermark — enquiries just connect buyer and seller by email/phone.
  37. Data rooms are mentioned only as being 'managed' by advisers through closing; no mention of per-viewer document watermarking anywhere on the site.
  38. PDFs in the data room are auto-watermarked with "the buyer's NDA reference and IP" for leak traceability.
  39. No letter-of-intent or heads-of-agreement builder/template tool found on seller pages or FAQ after targeted searches.
  40. No LOI/Heads of Agreement document tool found anywhere in the product pages, support FAQ index or T&Cs.
  41. Advisors 'negotiate letters of intent and favourable deal terms' on the seller's behalf as part of the service — no evidence of a self-serve LOI/heads-of-agreement builder tool for clients to use directly.
  42. 'Heads of Terms' appears only as a deal stage/fee-trigger point, not as a document-generation tool; no LOI/HoT builder found on deal-room, pricing, or sell-my-business pages.
  43. 'Proof of funds' language appears only as seller/agent-authored copy on individual confidential listings, not as a platform-wide verification or badge system.
  44. 'Rightbiz cannot and does not confirm a user's true or false identity.' Users are explicitly told to 'be prepared to deal with other users who may give false information about their identity.'
  45. human vetting only above US$50K
  46. Buyers register specific acquisition criteria against a database ('tens of thousands of active, registered buyers') and information access is controlled with NDAs before disclosure — but no explicit first-party language about formal verification steps like proof-of-funds or KYC checks was found.
  47. Identity verified via Companies House matching or verified email domain, gated behind mandatory NDA before financials/identifying details release; page explicitly has no proof-of-funds or KYC/AML detail.
  48. relayed email
  49. Buyer contact is via an 'enquiry form' whose submission is 'emailed to you automatically and will contain their contact details' — a lead-to-email form, not persistent in-platform chat/messaging.
  50. Enquiries route through Rightbiz first — the free plan shows only the enquirer's name and message (no contact details); listing pages show 'Contact no (available on request)' rather than a public number.
  51. 'Secure buyer-seller messaging' listed as included in the free tier.
  52. their own FAQ: no funds handling
  53. No escrow service mentioned anywhere on seller, FAQ, or advertise pages after targeted searches.
  54. 'Rightbiz not being involved in a transaction between a business seller and a potential buyer.' Stripe/PayPal on the site only process the seller's advertising subscription fee, not deal funds.
  55. No escrow mechanism mentioned on the deal-room page (which otherwise details encryption, access tiers, and audit logs in depth) or on the sell-my-business page; not found in web search either.
  56. digital-only scope
  57. No accountant-verified or audited-financials feature found on seller pages, package descriptions, or FAQ.
  58. Site references '3 years of accounts' as valuation/IM input data pulled from Companies House filings, not third-party accountant verification or audit sign-off; no verification service found.
  59. Online/ecommerce business listings are just a category filter; no live Shopify/marketplace data integration into listings was found.
  60. The dedicated online-business/website/app/domain listing page (the most likely place for this) describes only manual listing creation and an enquiry inbox — no Shopify/Stripe/analytics API connections for verifying live revenue/traffic data.
  61. Not applicable/no evidence -- Hilton Smythe is an M&A advisory/brokerage site with no e-commerce or live-commerce integration of any kind found in navigation or service pages.
  62. No QuickBooks/Xero/Stripe/Shopify or other live commerce/accounting integrations found on pricing, API, or process pages, and no such URLs exist in the sitemap.
  63. FAQ: tick 'confidential sale' when creating your advert to keep the business anonymous.
  64. Public listings use generic descriptive titles (e.g. 'Catering butcher and meat supplier', 'Handcrafted bed and furniture manufacturer' with reference codes like B09491) rather than actual trading company names — real identity presumably disclosed only after NDA.
  65. 'Every listing is anonymised... no name until NDA'; public teaser shows only sector, region, and turnover band.
  66. FAQ describes email alerts by location/category, adjustable from daily to weekly, managed from the 'My Daltons' dashboard.
  67. 'By registering and/or creating a saved search, you agree to receive email alerts from Rightbiz about new listings, updates, and opportunities that match your preferences.' Also promoted on the Premium Buyer page ('Get Latest Business Alerts').
  68. Free saved searches by sector/region/price band/keyword; notifies buyers 'within 30 minutes of a matching listing going live'.
  69. BrokerWeb
  70. A-Z alphabetical directory of UK commercial business agents/brokers.
  71. 'Recommended Brokers' / 'Recommended agents you can trust' appears in primary nav and footer of every page checked, linking to individual broker profile pages (e.g. /agents/broker-knightsbridge-business-sales).
  72. Brokers who join get an individual branded '/brokers/your-firm' profile page, but the site provides no searchable directory of broker partners for sellers to browse.
  73. Agents get a portal/dashboard to manage listings and enquiries, and the site clearly hosts thousands of agent-sourced listings (e.g. 4,400+ in one category alone), but no publicly documented bulk/XML/API feed mechanism was found — hunted directly and not confirmed.
  74. Help centre states: "Yes, Rightbiz does accept feeds ... you can provide us with a link and we'll retrieve all of your specified data ... and automatically insert them into our system," with a link to XML specifications for brokers/agents.
  75. Hilton Smythe is itself a single brokerage listing its own client instructions, not a marketplace aggregating bulk feeds from many third-party brokers; no bulk-feed/aggregator feature found.
  76. The developer API explicitly forbids this use: "Don't resell the raw feed as a competing 'company data API'" — it's positioned for building internal tools, not for brokers to bulk-upload/syndicate their listing inventory.
  77. Agent signup page promises subscribers 'up-to-date insight and market intelligence with our data services' — a B2B data product for agents, but no public-facing market report was found for buyers/sellers.
  78. Only found were headline marketing stats ("£10.3 billion Market Value," "9.1 million Active Business Views," sourced to "Google in 2024") used to sell Premium membership — not a published market-insight report product or downloadable research.
  79. The Hub includes 'Business Insights' content and a quarterly 'Spotlight Magazine' covering businesses turnover £1m-£20m, functioning as market-insight content.
  80. "UK Company Trends" is a live intelligence dashboard from Companies House bulk data + Gazette notices: daily incorporation trends (90-day), administration/liquidation trends (12-month), sector breakdown of new registrations, and regional distribution, refreshed daily, with free CSV export.
  81. Dedicated Franchise section in main nav: Franchise Opportunities, Franchise Videos, Franchises A-Z, Search Franchise Resales, How to Buy a Franchise, Advertise Your Franchise.
  82. Dedicated franchisee-recruitment product with its own free-trial signup, franchise brand logos (Esquires Coffee, YO! Sushi, TaxAssist, etc.), stats, and FAQ section distinct from the standard business-for-sale listings.
  83. Full nav/footer has no franchise section, and the listings sector filter (Automotive, Business Services, Consumer Retail & Leisure, Distribution, Engineering, Recruitment, Technology & Media) has no 'Franchise' category; franchise agreements are mentioned only as a valuation input document, not a dedicated channel.
  84. Only hit for "franchise" sitewide is an educational buyer guide comparing buying a franchise vs. an independent business — no franchise-channel offering, franchisee program, or franchise listings category for the platform itself.
  85. A true auction format with timed bidding.
  86. The Offers tab already lets several buyers hold competing offers on one listing, which is a partial auction in effect. A formal timed auction is on the roadmap.
  87. Searched App Store/Play Store and company profiles for a Daltons Business app; found none — site is web-only.
  88. Two native apps exist: "Rightbiz SellerApp" (App Store id1663858923; Google Play com.rightbiz.app) promoted on rightbiz.co.uk/sell_business/ ("Download our SellerApp for a faster selling experience"), and "Rightbiz Discovery" for buyers (App Store id6471508464; Google Play com.rightbiz.rightbiz_discovery).
  89. No app-store links or mobile app mentions found in navigation, footer, or checked service/listings pages.
  90. No app-store/Google-Play links or mobile-app mentions on /about, /pricing, or anywhere in the sitemap search for mobile/ios/android/app-store terms.
  91. app coming
  92. Page offers solus e-shots to 25,000+ opt-in subscribers and website sponsorship banners reaching 'half a million users each month'; Premium selling package adds social media promotion and email promotion to a 194,000+ community.
  93. Promotion described is entirely on-platform/owned-audience: "details about your business instantly emailed to thousands of buyers" and featuring on Rightbiz itself. No mention of syndication to third-party portals, social ad placements, or search marketing on behalf of individual listings.
  94. FAQ explicitly lists syndication: 'comprehensive placement across Rightmove, Zoopla, Prime Location, Daltons, Businessesforsale, Rightbiz, and their website.'
  95. No mention of syndicating listings to third-party marketplaces/portals found on pricing, sell-my-business, or deal-room pages.
  96. Every package, including the entry-level Basic tier, includes a 'listing performance report'.
  97. Extensive Advice section with separate Buyer's Guide and Seller's Guide article libraries (e.g. how to value/sell/buy, FAQs, sector-specific how-tos like 'How to Sell Your Coffee Shop').
  98. An "Advice & Guides" link appears in the site footer navigation (present on help-centre article pages alongside Help & Support, Contact Us, Feedback), indicating a dedicated guides section, though the specific /advice-and-guides/ slug attempted returned a 404 (likely a different actual path).
  99. The Hub explicitly offers 'Guides' described as content that 'take you through the sales process step-by-step.'
  100. Extensive guide libraries under /sell-my-business/guides/, /businesses-for-sale/guides/, and /company-check/guides/ (dozens of articles: valuation, due diligence, funding, legal process, buyer mindset, search funds, MBO/MBI, earn-outs, company verification, filings, etc.).
  101. 15 sourced country guides live 2026-08-29
  102. No evidence of a single data-capture feeding multiple documents (valuation, teaser, CIM); valuation form and ad-creation form are separate, disconnected inputs.
  103. Listing creation is a single simple advert form (description + up to 15 images); no evidence of a structured data model reused across a valuation, teaser, CIM, etc. — those other artifacts don't exist on the platform at all.
  104. Process is manual/adviser-led: a valuer visits premises and reviews trading accounts; no evidence of a self-serve single data-entry model that feeds valuation, teaser and IM automatically.
  105. A single 30-minute seller survey plus a Companies House pull feeds the AI adviser Chris, which then auto-generates the teaser, the full IM, and the marketplace listing from that one intake — not stated in those exact "capture once" terms, but that is the described data flow.
  106. Self-serve sellers can create and publish their own advert directly via an account (not agent-mediated), but it's a multi-field manual form (price, turnover, staff, up to 15 photos, docs) — not a literal one-click flow.
  107. Flow is self-serve with no approval/review step mentioned: "Enter Information — Takes less than 10 minutes" leads straight to "Get Enquiries"; "Get started ... and create your business advert today." No moderation queue or delay is described.
  108. FAQ states adverts go live 'approximately 5 days after providing all required information' -- a manual, adviser-mediated turnaround, not instant self-serve publishing.
  109. Publishing is fast ("confidential listing, live in an hour") but requires a 30-minute intake survey plus AI document generation first — not a literal single click from an existing draft.
  110. Hunted FAQ, advice pages and search for NDA/data room — none found. Buyers contact sellers directly by phone/email with no gating document exchange.
  111. Help centre has no NDA or data-room topic; buyer FAQ only covers "How to contact business sellers" and "How to request more information" — a direct-contact model, not an NDA-gated document vault.
  112. fast lane for paid/verified only
  113. Process described as advisers who 'control information access with NDAs' -- manual gatekeeping, no evidence of automatic NDA-sign-to-dataroom-unlock flow.
  114. "Click-to-sign NDA gate": buyer identity is checked, then buyer click-signs the standard mutual NDA in-browser, which automatically unlocks Tier 2 data-room documents — no manual seller approval step described for this unlock.
  115. Buyer signup is simple registration (email/phone) with a paid 'Premier Buy' tier for perks — no KYC, proof-of-funds, or automated screening step found before contacting sellers.
  116. The only buyer differentiation is a paid "Premium" subscription (£23/mo or £129/yr) granting direct contact and priority — not identity/proof-of-funds verification or automated screening.
  117. FAQ explicitly describes manual vetting: advisers 'obtain contact details,' 'ask questions about business experience and financial ability,' and request proof of funds with offers -- a human process, not automated screening.
  118. Buyers are automatically verified via "Companies House match or verified email domain" before the NDA is even presented.
  119. Site offers saved-search email alerts (buyers set filters and get notified of new matching listings) — basic matching, not described as an algorithmic/AI recommendation engine.
  120. Page states "Advanced matching algorithms will connect you with the right buyer at the right time." Also, the help centre confirms saved-criteria email alerts: "you can set up alerts to receive emails ... when a business matching your description is listed for sale" (rightbiz.co.uk/support/help/what-is-an-email-alert).
  121. Buyer targeting is described as leveraging the firm's 'extensive network and industry knowledge to target compatible buyers' -- relationship/network-driven, no mention of an algorithmic matching engine.
  122. AI adviser Chris ranks live marketplace listings against a buyer's stated acquisition criteria (sector, size, region, deal structure), and also surfaces off-market Companies House matches not yet listed.
  123. Basic package includes a 'listing performance report'; sellers can see page views and enquiries per advert, and agents get 'full visibility and clear reporting via the agent dashboard.'
  124. Broker/franchise pages give marketplace-wide marketing stats (2M+ views/mo, 20,000+ enquiries/mo) and an enquiry inbox ("view all enquiries"), but no per-listing analytics/reporting dashboard is described for advertisers on the broker, franchise, or seller pages.
  125. Hilton Smythe is a brokerage advertising its own client listings (plus syndicating to Rightmove etc.), not an ad-marketplace with third-party advertiser accounts/reporting dashboards; no such feature found.
  126. No ad-based revenue model or advertiser dashboard found; monetization is subscription tiers plus pay-as-you-go outreach credits, and no "advertiser" pages exist in the sitemap.
  127. digital assets only — websites, apps, SaaS
  128. above US$100K it is broker-only
  129. US$100K+ needs 12mo profit, 24mo trading
  130. their vetting starts above US$50K
  131. provenance classes on every listing
  132. buyer carries the payment processing
  133. listing fees are non-refundable
  134. £5,000 falls due at Heads of Terms
  135. nothing was charged to begin with
  136. US$199 add-on, manual accept queue
  137. LOI + APA builders via Dropbox Sign
  138. Agent signup page covers listing/dashboard/lead-gen tools only; no agency agreement or sales-authority e-signing feature found.
  139. The broker-referral page states "our approved agents are entirely independent of and in no way related to Rightbiz" — any agency/sales-authority paperwork happens off-platform with an independent third-party agent, not generated by Rightbiz.
  140. FAQ explicitly discusses being instructed under 'sole agency' with exclusion clauses for pre-existing buyers, implying a formal agency/authority agreement signed at instruction, though no dedicated digital-authority-doc product page was found.
  141. No agency agreement, authority-to-sell, exclusivity, or engagement-letter document type found on the deal room, seller-process, or pricing pages, and no /agency, /authority, /mandate, or /engagement URLs exist in the sitemap. Sell Ltd positions itself as a self-serve/AI alternative to a licensed broker, not an agent requiring a sales authority.
  142. VIC/QLD/NSW instruments
  143. No escrow/deposit mechanism anywhere on the platform; it is a lead-gen classifieds site — buyer/seller transact and pay off-platform.
  144. Sell flow is described only as Enter Information -> Get Enquiries -> Negotiate -> Sold; no deposit-handling or receipt mechanism anywhere on seller/buyer pages or help centre. Platform does not touch money in the transaction (0% commission, no escrow).
  145. No digital deposit/escrow receipt system found anywhere on site; transactions run through solicitors (FAQ: solicitor fees are separate/additional), consistent with a traditional advisory brokerage rather than a transacting platform.
  146. No escrow, deposit, or payment-processing feature anywhere on pricing, deal room, or process pages; monetization is subscription tiers + pay-as-you-go outreach credits, no transaction/deposit handling mentioned.
  147. No CIM/info-memo generation tool found; sellers just attach their own documents to the advert.
  148. No mention of an information-memorandum/CIM generation tool on the seller pages, franchise pages, or support FAQ categories (Account/Brokers/Buyers/Everything).
  149. BrokerAI, brokered sales
  150. Page explicitly states they prepare an 'in-depth Information Memorandum' (IM/CIM).
  151. AI-generated Information Memorandum (20-40 pages), described as "the same document a broker takes six weeks to produce," produced within a day of survey submission; also a paid-tier line item on /pricing.
  152. Seller guide tells the seller to write their own advert copy manually; no AI teaser generator mentioned.
  153. Listing creation is described as filling in a manual "business description with no limits" plus up to 15 photos; no AI-generated teaser feature mentioned anywhere in sell-flow or help centre.
  154. Page explicitly states they prepare 'the Teaser and confidential advertisements' as part of the sale process.
  155. AI-generated confidential teaser ("sector, region, financials — no name until NDA"), also described as Data Room Tier 1 on the deal-room page.
  156. No AI-generated ad/description tool mentioned on the selling page or seller guide articles about creating an advert.
  157. Copy tools described are a manual "professional template" and "professional ad templates" with "unlimited advert revisions" — human-written, not AI-generated. No AI copywriting feature found on any listing page.
  158. brokered sales (BrokerAI)
  159. Sales-advisory page describes teasers/IMs as adviser-prepared marketing materials with no mention of AI generation anywhere on the site's process, hub, or valuation pages checked.
  160. 'Chris drafts, formats and version-controls a full IM you can export as PDF... and edit inline'; also drafts the anonymised confidential teaser.
  161. No SDE/EBITDA add-back tool found on selling or valuation pages.
  162. Valuation is performed off-platform by human "industry experts" who contact the seller; no SDE/EBITDA adjustment spreadsheet or calculator tool is offered on the valuation page or elsewhere.
  163. P&L builder (accounts/CSV)
  164. Valuation is done by a human valuer visiting premises and reviewing trading figures (FAQ), not a self-serve EBITDA/SDE add-back spreadsheet tool; no such tool found on valuation pages.
  165. The EBITDA multiple lookup and valuation calculator are reference/blended-methodology tools returning a value range; none let a user itemize addbacks/adjustments and export a normalized-earnings spreadsheet.
  166. No exit-readiness scoring/report product found among selling packages.
  167. No exit-readiness scoring/report feature found; seller-facing content is limited to advert creation, enquiries, and selling-team advice.
  168. analysis is a paid add-on
  169. The 'BuildToExit' programme's first phase, 'Exit Review', is described as producing 'a full written report with clear, actionable recommendations' assessing valuation potential, business model, financial performance and risks.
  170. The Prepare tier (£299/mo) includes a "Sale Readiness Score — assessment metric for business preparation" plus a due-diligence checklist; this is a readiness score/checklist rather than a named "exit readiness report," but covers the same concept.
  171. No growth-plan report product found; site is advert publishing, not advisory reporting.
  172. No growth-plan or post-sale planning report feature evidenced anywhere on the site.
  173. The programme's 'Exit Plan Build' phase creates 'a delivery roadmap prioritizing key projects by value impact' with timelines and advisor sequencing -- a growth/value-uplift plan document, though not labelled 'growth plan report' verbatim.
  174. No growth-plan feature on pricing, deal-room, or sell-my-business pages; no /growth-plan URL exists anywhere in the sitemap.
  175. Despite being branded 'Instant Valuation', the form requires name, email, phone and consent to contact before returning a result — it is gated by lead capture, not ungated/anonymous.
  176. Getting a valuation requires submitting a lead form (county, turnover, tenure) and then waiting for a human valuer to make contact — explicitly a 3-step process: "1. Submit your free business valuation request. 2. Expert approved valuers will contact you ... 3. Get your free business valuation." Not instant, and gated behind a lead-capture form.
  177. The 'instant' calculator requires submitting name, email and phone plus company financials before showing results -- gated, not open/instant.
  178. Page states explicitly: "No signup required" — usable immediately by searching a UK company name/number.
  179. Self-serve account holders can create and edit an advert themselves ('update it as often as you like') implying a fast, unmediated go-live, but no explicit turnaround time or same-day guarantee is stated.
  180. "Get started on your 14-day limited trial and create your business advert today" with step 1 "Enter Information — Takes less than 10 minutes," immediately followed by "Get Enquiries."
  181. FAQ: adverts go live ~5 days after information is supplied, and the listing fee is only payable once a seller formally instructs Hilton Smythe -- a multi-day adviser-led onboarding, not fast self-serve go-live.
  182. "Confidential listing, live in an hour" and "information memorandum in a day" once survey data is submitted.
  183. No document-signing feature exists on the platform at all (accountless or otherwise) — confirmed absent via NDA/signing search and FAQ review.
  184. No signing/document feature exists on the platform to evaluate accountless access to; buyers must register an account to contact sellers ("How do I register with Rightbiz?" is an Account FAQ).
  185. No signing/e-signature product found on the site at all (see signature_audit_certificates); register page is a plain contact/enquiry form with no account or signing flow.
  186. Described flow is: buyer clicks enquiry link, identity is checked (Companies House match or verified email domain), buyer click-signs the NDA in-browser — no explicit account-registration step is described, and IM access is stated elsewhere as "free for buyers, no card required."
  187. FAQ confirms the platform doesn't mediate contact — 'buyers must reach out directly using provided details' — so due diligence, negotiation, and closing all happen off-platform, not in one place.
  188. Model is lead-generation to independent third parties: brokers are stated to be "entirely independent of and in no way related to Rightbiz," and a separate solicitors program (rightbiz.co.uk/solicitors/register/) generates "commercial conveyancing leads" for off-platform legal work — deal execution happens off the platform, not in one place.
  189. FAQ confirms solicitor fees are additional/separate and vary by offer structure -- legal completion happens off-platform via external solicitors, not end-to-end on one platform.
  190. Valuation, IM/teaser generation, confidential listing, buyer matching/outreach, NDA e-signature, tiered data room, and "secure buyer-seller messaging" are all listed as features of the one platform (pricing page + deal-room page combined), though the deal-room page itself doesn't describe an in-room Q&A thread separate from the messaging feature.
  191. FAQ explicitly states a paid 'Premier Buy' membership lets buyers 'contact new businesses for sale 2 weeks before standard membership holders' and unlocks seller contact details — i.e. buyers DO pay for early access.
  192. Premium Buyer subscription (£23/mo or £129/yr) explicitly sells priority/early access: "Get exclusive access to the seller's contact number and email address," "Save upto 5-working days by contacting direct," "Instant 1st priority over competing interested buyers," "Sellers will exclusively contact you." Free-tier buyers are gated from direct contact/priority.
  193. 21-day early access is a paid tier
  194. The Register page offers free sign-up for 'priority updates' / 'advance warning of upcoming business listings' with only contact details required -- no payment or paywall mentioned for early access.
  195. Browsing and matching are free without registration; full IMs are released after NDA signature "free for buyers, no card required." The Explore tier (unlimited Chris chat, AI valuation, Companies House profile) is also free per /pricing.
  196. The 'FREE instant Valuation' form collects gross/net profit, net assets and tenure but the page discloses no methodology (no multiples, DCF, or calculation approach shown).
  197. Page states valuations come from "handpicked industry experts" who contact the seller after a lead form (county/turnover/tenure) is submitted — no valuation formula, multiple table, or methodology is published on the page.
  198. Page names general methods -- 'Discounted Cash Flow (DCF), EBITDA multiples, balance sheet review adjusting for excess cash, debt and working capital' -- but gives no formulas, multiple ranges, or adjustment mechanics.
  199. Page publicly explains the blended methodology: EBITDA multiple (2.5x-6x by sector/size), SDE method (1.5x-2.5x), and DCF-lite (5yr FCF @12% discount, 8% growth), with stated data sources (Companies House filings, ONS regional GDP, published UK SME transaction multiples) and a P25-P75 sector/size-band range, refreshed quarterly.
  200. No badges/labels indicating data source or verification status found anywhere on listings or FAQ.
  201. No mention of verified-data badges/labels on listings in help centre or listing-creation pages; financial figures are seller-entered free text.
  202. Teaser cards show turnover/EBITDA figures with no verification badges or data-source provenance indicators.
  203. No visual "verified" badges or provenance labels on data — the page relies on textual assurance only ("live from Companies House," filings made "under criminal penalty for false statement").
  204. FAQ states sellers are not required to declare financials and are only 'recommended to list as much relevant information as possible' — nothing is independently verified, and there is no NDA gate at all.
  205. No NDA gate or financial verification step exists in the described flow (Enter Information -> Get Enquiries -> Negotiate -> Sold); buyers simply enquire directly.
  206. Turnover/EBITDA are shown openly pre-contact, but nothing indicates the figures are audited/verified -- they read as adviser-supplied teaser figures, not a badged 'verified financials' product.
  207. Data room Tier 1 (public, pre-NDA) shows only sector/region/turnover bands with no identifying details; full/identifying financials (3-year P&L) only unlock at Tier 2, post-NDA signature.
  208. No e-signature feature of any kind found on the platform, so no signature audit trail exists.
  209. No e-signature or signing feature found in the help centre or elsewhere; deal documentation happens off-platform (e.g. via independent solicitors, for whom Rightbiz only runs a separate conveyancing-lead-gen program).
  210. No e-signature or signing-audit-trail product is mentioned; legal documentation is handled by solicitors (separate fees), not an in-platform signing system.
  211. Each NDA click-signature gets a "unique reference and IP-logged timestamp"; the audit log records every view/download/share/permission-change and is described as admissible "as evidence in any subsequent leak or breach claim," and is exportable to CSV.
  212. "Coming Soon" on their own roadmap
  213. Flippa reads live platform metrics through integrations rather than interpreting a statement you upload.
  214. No AI-branded feature found on valuation, selling, advertise-with-us, or FAQ pages after targeted searches; the 'instant valuation' is a manual profit/asset-input calculator, not AI-described.
  215. AI 'deal adviser' Chris runs valuation, IM drafting, buyer matching/outreach drafting, and Q&A throughout the platform.