What is the best website to sell a business in Australia?
There is no single best website, because the Australian sites split into two groups that solve different problems: large classified marketplaces that charge a one-off fee to advertise to a big general audience, and smaller platforms that charge little or nothing and instead give you the machinery to run the sale. SEEK Business has the largest audience and Bsale the longest track record; the fee to stay listed until you sell ranges from nothing to A$3,000 plus GST. Decide first whether your real constraint is buyer reach or the cost and mechanics of running the sale, then pick the site that fits that answer.
By the bizflip team · Published 2 September 2026 · Facts checked 2 September 2026 · Sources listed below
There isn't one. The websites Australians use to sell a business fall into two groups that are barely competing with each other, and which one is "best" depends entirely on which problem you have. The first group is large classified marketplaces: you pay a one-off advertising fee, your business appears in front of a big general audience, and the rest of the sale is your job. The second group charges little or nothing to list and instead gives you the machinery for the sale itself — an anonymised listing, a confidentiality agreement gate, a data room, a way to qualify who is asking. If your problem is that not enough people know your business is for sale, buy reach. If your problem is that the wrong people keep asking and you have nowhere safe to put your financials, reach is not what you are short of.
Who wrote this page
bizflip.co publishes this page and is one of the platforms compared on it. Every price below is sourced to the platform's own pricing page so you can check it, and the sections on where other platforms beat us are there because leaving them out would make this page an advertisement rather than an answer.
Stated plainly, so you can weigh it: listing on bizflip is free, we charge no commission, and we are also the newest name in the table below and the one with the smallest existing buyer audience. For a lot of sellers that last fact matters more than the price does.
What it costs a private seller to be listed
Prices below were read from each platform's own pricing page on 2 September 2026 and are for a private owner advertising their own business. Broker and franchise advertising is priced separately and, on most of these sites, is not published at all.
| Platform | What a private seller pays (AUD) | How long the listing runs | Commission |
|---|---|---|---|
| bizflip.co (us) | Free | Until you take it down | None |
| SEEK Business | Free, or $949 +GST (Standard) or $1,299 +GST (Accelerate) | Free tier 6 months; both paid tiers until sold | None |
| Bsale | $250 / $350 / $550 +GST | 3 months / 6 months / until sold | 0% |
| AnyBusiness | $250 or $450 inc GST | 90 days or 180 days | None |
| BusinessesForSale.com (AU site) | $199 / $299 / $399 | 1, 3 or 6 months | None |
| BusinessForSale.com.au | $688 / $880 / $2,950 +GST | 3 months / 6 months / until sold | None |
| BusinessSales.com.au | Free, or $1,000 +GST (Silver) or $3,000 +GST (Gold) | Free and Silver 6 months; Gold until sold | None |
| Flippa (online businesses, priced in USD) | US$29–699 upfront, by asking-price tier | 60 days to 6 months, by tier | 10% success fee |
Two things to read carefully in that table. First, GST treatment is not consistent: Bsale, SEEK Business, BusinessForSale.com.au and BusinessSales.com.au quote their figures excluding GST, while AnyBusiness quotes its A$250 and A$450 as inclusive. Second, Flippa is the only one charging a percentage of the sale — 10% on top of an upfront fee — and it prices in US dollars even though the company is Australian, so your actual cost moves with the exchange rate.
Where the other platforms genuinely beat us
A comparison written by a participant is worth nothing unless it says where the participant loses. Here is where we do:
- SEEK Business has the audience. It describes itself as "Australia's #1 business marketplace", and it is the only site here whose free tier puts a private seller in front of an audience that size for six months at no cost. If raw buyer reach is your constraint, that free tier is a better first move than anything we offer, and you should take it.
- Bsale has the track record and the inventory. It has been running since 2000 — more than 25 years — and carries over 15,000 businesses for sale across every industry. A buyer base built over a quarter of a century is not something a newer platform can claim, and we do not claim it.
- BusinessesForSale.com has been operating since 1995 and runs a dedicated Australian portal on top of an international buyer list, which matters if your likely buyer is offshore.
- BusinessSales.com.au includes a secure data room on every tier, including its free listing, and pairs the marketplace with a full practice-management system for brokers. Its free tier is the only other one in the table that gives an unpaid seller document infrastructure rather than just an advert.
The thing almost every site charges for: not expiring
Look down the duration column and a pattern appears. Cheap and free listings are almost always fixed-term, and "runs until sold" is what the top tier sells you. Bsale's until-sold Gold is A$550 plus GST, SEEK Business's Standard is A$949 plus GST, BusinessForSale.com.au's Concierge is A$2,950 plus GST and BusinessSales.com.au's Gold is A$3,000 plus GST. AnyBusiness and BusinessesForSale.com do not offer an until-sold option at any price — every one of their packages is a fixed term that ends.
This matters because most Australian business sales are not quick. SEEK Business's own advice to sellers puts the average at six to nine months, and longer above a million dollars. A 90-day advert priced at A$250 is not really A$250 if the realistic sale takes three times that long and you re-buy it twice.
How to tell which kind of site you need
- Is your buyer likely to be a stranger browsing? A café, a salon, a small retail or franchise business usually sells to someone who was not looking for you specifically. Reach wins; pay the classified.
- Is your buyer likely to be a competitor, a supplier or a staff member? Then a big public advert mostly buys you the risk of your customers and employees finding out. Confidentiality tooling wins.
- Do you already have your financials in a form a buyer can review? If not, the platform that gives you a data room and an NDA gate saves you more than the platform that gives you eyeballs.
- How long can you afford to be listed? If the answer is "as long as it takes", price the until-sold tier, not the headline tier.
- Are you selling an online business? Flippa's audience is built for that and general Australian marketplaces are not — but check the 10% success fee against a flat-fee site before you commit.
What "no commission" does and doesn't mean
Nearly every platform in the table advertises zero commission, which is true and less meaningful than it sounds: a marketplace is selling advertising, not representation. It does not negotiate for you, qualify buyers, or get the contract to settlement. If you use a business broker as well, the broker's fee is entirely separate from what the website charges — see business broker fees in Australia for what that typically costs. Comparing a marketplace's listing fee to a broker's commission is comparing two different services.
Before you pay any of them
The listing decision is downstream of two others. You need a defensible number — an advert with a price a buyer's accountant can pull apart wastes whatever you spent on it — and you need the sale process itself clear in your head. How much is my business worth covers the first, and how to sell a business in Australia covers the second, including the confidentiality and due-diligence steps that happen after the advert does its job.
Checking any of this yourself
Every figure above links to the platform's own page in the sources below, and every one of those pages is public — none required an account to read. Prices in this category change without announcement, so if you are about to spend A$949 or A$2,950 on the strength of a number you read on someone else's website, including this one, open the platform's own pricing page first and confirm it. That is a two-minute check on a four-figure decision.
Sources
Every load-bearing claim in this guide, and where it comes from:
- SEEK Business private-seller pricing: a free listing for 6 months, Standard A$949 +GST and Accelerate A$1,299 +GST, both running until sold; no commission; and SEEK Business's own description as "Australia's #1 business marketplace". Also the six-to-nine-month average time to sell. — SEEK Business
- Bsale business owner packages: Bronze A$250 for 3 months, Silver A$350 for 6 months, Gold A$550 until sold, all +GST, 0% commission on every tier. — Bsale
- Bsale has operated since 2000, more than 25 years, and carries over 15,000 businesses for sale. — Bsale
- AnyBusiness private listings: A$250 inc GST for 90 days and A$450 inc GST for 180 days, no commission. — AnyBusiness
- BusinessForSale.com.au seller packages: Starter A$688 +GST for 3 months, Professional A$880 +GST for 6 months, Concierge A$2,950 +GST listed until sold, no commission. — BusinessForSale.com.au
- BusinessSales.com.au seller tiers: a free listing visible to "Insiders Only" for 6 months, Silver A$1,000 +GST for 6 months, Gold A$3,000 +GST until sold, no selling fees or commissions, with a secure data room on every tier including the free one. — BusinessSales.com.au
- BusinessesForSale.com Australian advertising packages: A$199 for 1 month, A$299 for 3 months, A$399 for 6 months; the company states it was founded in 1995. — BusinessesForSale.com
- Flippa charges an upfront listing fee from US$29 to US$699 depending on asking-price tier, with terms from 60 days to 6 months, plus a 10% success fee; buyer Premium is US$49 a month or US$490 a year. — Flippa
- Listing on bizflip is free, with no listing fee, no subscription and no commission, and a data room is included for self-managed sellers. — bizflip.co
Ready for your own number? The valuation calculator is free and ungated, and its methodology is public.