Australia guides

What is the cheapest way to list a business for sale in Australia?

The cheapest listing is free: SEEK Business, BusinessSales.com.au and bizflip all publish a no-cost tier, though each attaches a condition. If you are paying, compare the cost of staying listed for a realistic sale period rather than the headline fee — a A$250 three-month advert bought four times costs more than a A$550 until-sold package on the same site. Whatever you spend on the listing will be small next to the accountant, solicitor and, if you use one, broker.

By the bizflip team · Published 2 September 2026 · Facts checked 2 September 2026 · Sources listed below

Nothing, if you accept a condition. Three platforms let an Australian owner list without paying: SEEK Business gives private sellers six months free, BusinessSales.com.au gives a free six-month listing that only its paying members can see, and bizflip is free with no expiry. Every other Australian marketplace we checked starts at a paid tier, from A$199 upward.

That is the short answer. The more useful answer is that the cheapest advertisement and the cheapest sale are different things, and on at least one site the cheapest package is the most expensive way to stay listed for a year.

Who wrote this page

bizflip.co publishes this page and is one of the platforms compared on it. Every price below is sourced to the platform's own pricing page so you can check it, and the sections on where other platforms beat us are there because leaving them out would make this page an advertisement rather than an answer.

The cheapest entry price on each site

Read from each platform's own pricing page on 2 September 2026, for a private owner advertising their own business.

Why the cheapest package is often the wrong sum

Australian business sales are not fast. SEEK Business's own guidance to sellers puts the average at six to nine months, and longer for businesses valued above a million dollars. So the honest comparison is not "what does the cheapest advert cost" but "what does it cost to be listed for as long as this will actually take".

Priced that way, using each platform's published packages for twelve months of continuous listing:

Two lessons fall out of that. On Bsale, buying the cheap tier repeatedly costs nearly twice the until-sold tier, so the entry price is a trap for anyone who is not in a hurry. On BusinessForSale.com.au and BusinessSales.com.au the opposite is true — repeating the mid tier beats the until-sold tier over a year — so "until sold" is only good value where the premium over the fixed-term package is small.

Where paying beats not paying

• SEEK Business's free tier is the same price as ours and reaches more people. Its public search carried 16,523 listings on the day we checked, which is the scale of buyer traffic that index attracts, and no newer marketplace — ours included — can offer a private seller that much exposure for nothing. If your business is the kind a stranger buys, take that free tier first.
• Bsale's Gold at A$550 +GST is, in our reading of these price lists, the best-value paid listing in Australia: it runs until sold, carries 0% commission, and sits on a marketplace that has been running since 2000 with over 15,000 businesses listed. If you are going to spend anything at all, that is the number to beat, and we cannot beat it on audience.
• BusinessSales.com.au gives even its free sellers a secure data room, an electronic confidentiality process and buyer profiles. If what you need is document infrastructure rather than reach, that free tier is doing more than most paid listings elsewhere.

Three cost details people get wrong

GST is not part of the comparison if you are registered

Most of these sites quote plus GST; AnyBusiness quotes inclusive. If your business is registered for GST, the ATO's position is that you can claim a credit for the GST included in the price of goods and services you buy for your business, so the GST on an advertising invoice is generally recoverable in your BAS. Compare the ex-GST figures, not the ones on the invoice — otherwise you will judge AnyBusiness's A$250 inc GST as equal to Bsale's A$250 +GST when they are not.

"No commission" is standard, not a discount

Every Australian platform in this comparison advertises zero commission on a private listing. It is true everywhere, so it distinguishes nobody, and it does not mean your sale is commission-free — a broker's fee is separate from anything a website charges. Business broker fees in Australia covers what that actually costs, and it is the largest number in most sales.

The listing fee is the smallest line in the budget

Set against an accountant normalising your earnings, a solicitor drafting the contract of sale, and possibly a broker, the difference between A$0 and A$949 is not where your sale is won or lost. Choosing the cheapest listing and then under-preparing is a false economy — a business advertised with numbers a buyer's accountant can pull apart will sit unsold on the cheapest platform and the dearest one alike.

The genuinely cheapest sequence

• Get your earnings figure defensible before you advertise anything. This costs time, not listing fees, and it determines whether any of them work.
• Start on a free tier and see what enquiry volume looks like. You lose nothing but the calendar.
• If a free tier is about to expire and you have real interest, that is the moment to pay — not before.
• When you do pay, price the whole realistic sale window, not the package. Check whether the until-sold tier costs less than repeating the fixed-term one on that site; the answer differs by platform.
• List on more than one site if the fees are small. Sellers pay per site, so buyers search several — and the incremental A$199 or A$250 may reach a pool the first site does not.

Checking any of this yourself

The twelve-month figures above are arithmetic on published package prices, not quotes — a platform may offer a renewal discount it does not publish, and prices in this category change without announcement. Every input is linked to the platform's own page below. Before you commit, open the source, confirm the current price, and ask directly what a renewal costs. That includes checking us. Further reading: how to sell a business in Australia and how much is my business worth.

Sources

Every load-bearing claim in this guide, and where it comes from:

• SEEK Business private sellers get a free 6-month listing rated 1x for search appearances against 4.4x for Standard (A$949 +GST, until sold) and 6.8x for Accelerate (A$1,299 +GST, until sold); the page also states a sale takes six to nine months on average, longer above A$1 million. — SEEK Business
• Bsale owner packages: Bronze A$250 +GST for 3 months, Silver A$350 +GST for 6 months, Gold A$550 +GST until sold, 0% commission on every tier. — Bsale
• Bsale has operated since 2000 and carries over 15,000 businesses for sale. — Bsale
• AnyBusiness private listings cost A$250 inc GST for 90 days or A$450 inc GST for 180 days, with no commission and no until-sold option offered. — AnyBusiness
• BusinessForSale.com.au packages: Starter A$688 +GST for 3 months, Professional A$880 +GST for 6 months, Concierge A$2,950 +GST until sold, no commission and no free tier. — BusinessForSale.com.au
• BusinessSales.com.au: a free 6-month listing with "Insiders Only" visibility including a secure data room, electronic confidentiality process and buyer profiles; Silver A$1,000 +GST for 6 months and Gold A$3,000 +GST until sold, both "All Buyers", with no selling fees or commissions. — BusinessSales.com.au
• BusinessesForSale.com's published Australian advertising packages are A$199 for 1 month, A$299 for 3 months and A$399 for 6 months. — BusinessesForSale.com
• SEEK Business's public search returned 16,523 Australian listings on 2 September 2026. — SEEK Business
• A GST-registered business can claim a credit for the GST included in the price of goods and services it buys for the business (an input tax credit). — Australian Taxation Office
• Listing on bizflip is free with no listing fee, subscription or commission, and the listing does not expire. — bizflip.co

Ready for your own number? The valuation calculator is free and ungated, and its methodology is public.