Australia guides

How do Australian business-for-sale marketplaces compare on fees?

For a private seller, Australian marketplaces charge a flat advertising fee and no commission. On 3 September 2026 the entry prices were Business2Sell at A$199 + GST and Bsale at A$250 + GST for three months, AnyBusiness at A$250 including GST for 90 days, BusinessForSale.com.au at A$688 + GST, and free entry tiers at SEEK Business, BusinessSales.com.au and bizflip, which publishes this page. Until-sold listings run from Bsale Gold at A$550 + GST to BusinessSales.com.au Gold at A$3,000 + GST. The international platforms work differently: Flippa and Acquire.com charge a percentage of the sale price on top of listing fees, in foreign currency.

By the bizflip team · Published 3 September 2026 · Facts checked 3 September 2026 · Sources listed below

Disclosure first: bizflip publishes this page and appears in the table below as a free listing, so we have an interest in how the comparison reads. Every figure was taken from the platform's own pricing page on 3 September 2026 and each is linked in the sources; if a price has moved since, the platform's page is right and this one is out of date. At the time of writing bizflip's own home page carries a banner stating that it is a prototype and that its listings are simulated data; the bizflip row below reports its published pricing policy only.

Australian business-for-sale marketplaces almost all price the same way. You pay a flat advertising fee for a fixed period or until the business sells, the fee steps up with extra exposure and add-ons, and no commission is taken on the sale. SEEK Business states it charges no commission and has no hidden fees; Bsale advertises 0% commission; BusinessForSale.com.au, Business2Sell and AnyBusiness say the same on their seller pages. That makes the comparison a matter of price against duration and audience, which the table sets out.

Fee table, fetched 3 September 2026

A dash means the platform has no tier of that kind on the page we read. AnyBusiness marks both of its prices as GST inclusive; Business2Sell, Bsale, SEEK Business, BusinessSales.com.au and BusinessForSale.com.au show their prices plus GST, and Flippa and Acquire.com are foreign platforms whose pages do not mention Australian GST.

What the tiers include

• Bsale: Bronze gives a listing for three months with unlimited edits and 15 photos. Silver adds a 30-day refresh, a non-disclosure agreement, a 10-page information memorandum template, an eMagazine ad, a newsletter mention and copywriting help. Gold runs until sold and adds a social media push to what Bsale says are 36,000 or more Facebook followers.
• SEEK Business: the free ad runs for six months and delivers buyer emails. Standard runs until sold and, in SEEK's own estimate, gets 4.4 times the search views of a free ad. Accelerate adds placement at the top of search results and priority in the daily buyer recommendation emails. Promoted placements are also sold as upgrades, and ads appear only on SEEK Business, not on other sites.
• BusinessSales.com.au: every tier, including free, ticks an electronic confidentiality process, a secure data room and detailed buyer profiles. Silver adds a professional listing review and advert writing and makes the listing visible to all buyers. Gold adds unlimited support, an 8 to 12 page information memorandum, help with pricing and an outbound marketing campaign.
• Business2Sell: both packages include a professionally written advert (worth A$99) at no extra cost and a monthly refresh; the six-month package adds social media exposure and a sample confidentiality agreement, and lets you list under three categories (both packages cover one location). Boosted ads are an add-on to the six-month and until-sold packages.
• AnyBusiness: both listings include unlimited edits, leads sent to your email and help from staff uploading the listing.
• BusinessForSale.com.au: Starter is a basic three-month ad. Professional runs six months and adds a professionally written ad, the buyer newsletter, the digital magazine and a social media push. Concierge runs until sold, is placed on five business-for-sale platforms, and comes with a one-on-one adviser. Professional and Concierge carry a 120-day buyer guarantee under which the site says it will spend A$1,000 of its own money boosting the listing if no buyer is found.

Reading the table

Price per month of exposure is the useful measure for a fixed-term ad. Business2Sell's six-month package works out at about A$50 a month plus GST and Bsale Silver at about A$58; BusinessForSale.com.au Professional is about A$147 and BusinessSales.com.au Silver about A$167. For an until-sold ad, the arithmetic depends on how long you expect the sale to take. SEEK Business and Bsale both put the typical time to sell a business at six to nine months on their own pages, which is why an until-sold tier priced close to a six-month tier is usually the better buy if you can afford it up front.

The free tiers each carry a condition. SEEK Business's free ad expires after six months and, by SEEK's own estimate, draws a fraction of the views of a paid one. BusinessSales.com.au's free listing is shown to 'insiders only', which its page does not define. bizflip's listing is free without a time limit, but bizflip is a new marketplace that does not publish audience figures, and the honest reading is that a free listing on a small board is worth less than a paid one on a board your buyers already use. The full row-by-row comparison, including what each platform does after the enquiry, is on the platform comparison table.

Best value on a paid listing: Bsale Gold

On the pages fetched for this article, Bsale Gold at A$550 + GST is the cheapest until-sold listing on any of the Australian boards, and it sits on a marketplace that publishes its reach figures: Bsale says it lists more than 16,000 businesses for sale, sends its newsletter to 27,000 subscribers and has 36,000 or more Facebook followers; it has run since 2000 and is a partner of the Australian Institute of Business Brokers. The next until-sold tier up is SEEK Business Standard at A$949 + GST, then BusinessForSale.com.au Concierge at A$2,950 + GST and BusinessSales.com.au Gold at A$3,000 + GST, both of which bundle human help rather than just exposure. Nothing bizflip offers competes with that on audience today. If you are going to pay for one listing, Bsale Gold is the one to price first.

Fees that are not on the pricing page

• GST. Add 10% to every price shown plus GST; only AnyBusiness quotes an inclusive figure.
• Add-ons. Bsale sells paid social boosts, Business2Sell sells boosted ads, and SEEK Business sells promoted placements as upgrades. These are not in the tier prices above.
• Relisting. Fixed-term ads expire; check what a renewal costs before choosing a three-month package for a business that Bsale and SEEK both say typically takes six to nine months to sell.
• Your own costs. Every platform's fee is small next to the accountant and solicitor a sale needs. For what those and a broker cost, see business broker fees in Australia and how to sell a business in Australia.

The international platforms are a different model

Flippa and Acquire.com sell online businesses and digital assets, and both take a percentage of the sale. Flippa's pricing page changes its listing plans and success fee with the asking price you select and states that all prices are in US dollars; at the default band it showed an entry flat fee of US$29 for 60 days and a 10% success fee, with FlippaPay payments from 1% and Escrow.com from 1.2%. Acquire.com charges $25, $50 or $100 a month to list and a closing fee of 8%, 7% or 6% depending on asking price, with free escrow; its page does not state the currency. On a A$300,000 sale those percentages dwarf any Australian board's flat fee, but they buy a global buyer pool that no Australian board has. Compare them only if your business can be run from anywhere.

How this compares to a broker

Bsale's own page says private sellers typically spend under A$1,000 on marketing, while brokers spend around A$4,000 on marketing and charge a 5 to 10% commission. That is Bsale's characterisation of the market rather than a survey, but it frames the decision correctly: a marketplace fee is a fixed few hundred dollars, a broker is a percentage of the price. Whether the broker earns it depends on what you would otherwise do yourself; see do I need a business broker. Tax on the sale, including capital gains, applies whichever route you take, and that is a question for your accountant rather than a pricing page.

Sources

Every load-bearing claim in this guide, and where it comes from:

• Bsale owner packages: Bronze $250 + GST for 3 months with unlimited edits and 15 photos; Silver $350 + GST for 6 months adding a 30-day refresh, NDA, 10-page IM template, eMagazine ad, a mention in the newsletter sent to 27,000 subscribers, and copywriting; Gold $550 + GST until sold adding a social media push to 36,000+ Facebook followers; 0% commission. — Bsale
• Bsale says a business generally takes 6 to 9 months to sell, private sellers' marketing cost is typically under $1,000, brokers usually spend around $4,000 on marketing and charge a 5 to 10% commission, and paid social boosts are available. — Bsale
• Bsale states it lists over 16,000 businesses for sale, has operated since 2000 and is partnered with the Australian Institute of Business Brokers. — Bsale
• SEEK Business private seller packages: Free (6 months), Standard $949 + GST until sold with an estimated 4.4x search views, Accelerate $1,299 + GST until sold with top-of-search and priority email placement; promoted placements sold as upgrades; no commission and no hidden fees; ads shown only on SEEK Business; typical time to sell 6 to 9 months. — SEEK Business
• BusinessSales.com.au tiers: Free listing visible to insiders only, Silver $1,000 + GST for 6 months, Gold $3,000 + GST until sold; all tiers tick an electronic confidentiality process, secure data room and buyer profiles; no selling fees or commissions. — BusinessSales.com.au
• Business2Sell private seller packages: 3 months $199 + GST and 6 months $299 + GST, each covering one location; both include a free professionally written advert (worth $99), unlimited editing and a monthly refresh; the 6-month package adds social media exposure, a sample confidentiality agreement and three categories; boosted ads are an add-on to 6-month and until-sold ads; no commissions or hidden fees. — Business2Sell
• AnyBusiness private listings: 90 days $250 inc GST, 180 days $450 inc GST, with unlimited edits, no commission, leads sent to email and staff assistance uploading the listing. — AnyBusiness
• BusinessForSale.com.au packages: Starter $688 + GST for 3 months, Professional $880 + GST for 6 months, Concierge $2,950 + GST until sold and listed on 5 platforms with an adviser; no commission; 120-day buyer guarantee with a $1,000 boost on Professional and Concierge. — BusinessForSale.com.au
• Flippa's pricing page varies listing plans and the success fee with the selected asking price, states all prices are in USD, showed an entry flat fee of $29 for a 60-day term and a 10% success fee at the default band, and prices FlippaPay from 1% and Escrow.com from 1.2%. — Flippa
• Acquire.com charges $25, $50 or $100 a month to list and a closing fee of 8%, 7% or 6% by asking-price band, with free escrow. — Acquire.com
• bizflip lists businesses for free; AI credits, listing bumps and escrow are optional extras and none is charged today; the comparison table ticks 'listing never expires / no relist fee' for bizflip. — bizflip
• bizflip's home page states there is no listing fee and no subscription, that the only paid extras are AI credits, listing bumps and escrow at closing, and carries a banner reading 'Prototype — all listings are simulated data'. — bizflip

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